Pleasure Point Wine & Spirits, as it is currently known, is a local establishment that has served the Pleasure Point area area of Santa Cruz for over forty years.


The business is now under new ownership and is a family owned and operated liquor store. With over twenty years of experience in the liquor and wine industry, we are excited to have the opportunity to serve the Pleasure Point community as well as other Santa Cruzans.


We are pleased to offer not only a convenient location, but our large selection of premium liquor, beer, and wine for you to choose from. In addition, we also offer cigars, kegs, ice, non-alcoholic beverages and party snacks.


We are looking forward to serving you. See you soon!!